Have you visited Google today? Google is known, among other things, for their branding strategy of consistently updating their Google logo on their home page. Colorful images, clever layouts and even animation.
Today they celebrate English comic actor and director, Charlie Chaplin's 122nd birthday with a short Chaplin style video doodle; which amuses you and cleverly places Google's logo into the era. From the first frame to Charlie reading a Google newspaper, to the more obvious Google logo set up by the painter. At the end of the video you are forwarded to a Google search results page with everything Charlie Chaplin.
Other businesses can learn from this branding approach. It takes creativity and planning. Although the majority of searches are made from Google, one might think they don't need to continually market themselves. Google is smart enough to know that marketing your brand should never stop.
Using creativity to bring people to your website, could increase your consistent traffic. Let people ask" "I wonder what they have on their website today that will educate me, amuse me, motivate me, etc." and "what will I miss, if I don't visit?"