Monday, February 28, 2011

Little conveniences can cost you - and potentially your privacy

With busy schedules, many are looking for new ways to save time, and find bargains. A new service from ATT might offer you that, however, is in in your budget? What about privacy?

AT&T launched a new service today that shoots you special offers over your mobile phone when you’re near a participating store or brand. You have to sign up for this service on their website. However, let's look at their Terms and Condition (which many people don't take the time to read):

ShopAlerts by AT&T is a location-based marketing service. The Service provides customized messages to subscribers of AT&T Mobility from retailers when the subscribers are near a specific location. Subscribers opt-in to receive SMS messages from pre-selected retailers when they are within a defined geographical boundary. By electing to opt-in as a registered subscriber of the Service, you consent to receiving, from time to time, SMS text messages from Selected Advertisers subject to these Terms of Service and Use Agreement ("Terms"). Please be aware that carrier rates for phone, data and text messaging will apply to all such communications and you are responsible for any such charges. We encourage you to carefully read these Terms prior to completing your registration or using the Service.
Data obtained from you in connection with the Service may include your cell phone number, the name of your mobile carrier, and the date, time, and content of any SMS or MMS text messages sent by or received by your mobile device. 

If you don't have an unlimited data plan, these messages could add up to more than the savings you are offered. Plus, it appears they will now read ALL text messages from your phone(?)  

Before jumping to this or any newly offered "convenience" service, be sure to ready and understand the Terms and Conditions and Privacy Policy.

Will you use this service? Share with us how it's working for you.
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