According to a report from Internet analytics company Experian Hitwise, Facebook accounted for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail with 3.52%, Yahoo! with 3.30%, and Google-owned YouTube with 2.65%.
The Experian analysis found that the most frequently searched term this year was "facebook."
"Facebook" was the top-searched term overall for the second straight year, followed by "Facebook login" and "YouTube," says Experian.
What does this mean to your 2011 marketing plan? In today’s competitive market, marketers who maximize the free and customizable Facebook platform may find staying connected with their customers and gaining referrals surpasses their paid marketing channels.
To stay abreast of trends and technology advancements, Sumner stays current with the news and continues to participate regularly in developer forums and expands her knowledge through training courses sponsored by large internet marketing companies, developer forums and the internet search giant, Google, as well as industry related events in her clients' areas of practice. No time or expertise to do it yourself? Contact Sumner.