Based on your research and expertise who is your ideal client/customer?
What are their professions?
Does gender or age matter?
What are your client's interests, hobbies, and lifestyle?
What group or area can afford your fees and product prices?
Who could be a good long-term, repeat client/customer?
What are they getting from you that makes then a long term and repeat client/customer?
What values does your ideal client have?
What are their challenges or problems that you are able to solve with your services/products?
And just as important as knowing who is your ideal client/customer, who is NOT your ideal client/customer?
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