Tuesday, October 26, 2010

Why You?

If someone else asked you the following question: “Why are you the best person to do this (business, product, service, job)?” , what convincing answer would you need to convey?
What makes you unique?
What do YOU have to offer?
Why are YOU the best person to do this?
How does your background and experience assist you in this?
Are you the kind of person who can get a business or project started, or consistently advance towards a compelling Goal or Vision? How do you know this? How would someone else see this in your or your results?

Why You? Do you really believe ALL that you have just answered about yourself?
If not….. then don’t go any farther with these questions, until you are able to believe your own words. If you don’t believe you – then chances are that no one else will either.
Did any part of your statement sound defensive? If so, what would it take to remove the defensiveness and replace it with confidence?
It is important that you can understand- ”Why You?” And when it is true for you, you will be able to tell someone else with confidence and not defensiveness.

“Know that although in the eternal scheme of things you are,
you are also unique and irreplaceable,
as are all your fellow humans everywhere in the world.”
~ Margaret Laurence ~

Taking all the reason why YOU are the best person to do this, how will your actions or results benefit others?
Who else (family, friends, employees) will also benefit?
What is the greatest benefit to you?

Many people run into the next business venture or job without much forethought, many times in desperation and then the results are stressful and unprofitable.
Taking the time to identify the WHY YOU  and the benefits to all involved before making the decision can make a difference in your results.

Once you identify the Why You? then you can move towards identifying your precise target market.

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